Why (and how) to market to your commercial account’s employees
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
marketing scotchgard
A great “prop” to explain why worn areas don’t respond well to carpet cleaning
We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!
Why and how to promote Scotchgard on your website
A Minnesota carpet cleaner asks how he can easily promote Scotchgard protector on his website. Steve shares one great resource and an even better promotional idea …
How can I get my carpet cleaning techs to upsell?
An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …
How to sell more protector from your cell phone!
Impulse purchases are just that! Your client is in the mood to buy when her carpets are stunningly beautiful right after the cleaning. But what if she isn’t home to see the results?
Can you sell protector even BEFORE they call you?
You can sell protector without high pressure sales techniques. Start with making multiple attempts to inform the customer about their options.
How to Sell Residential “Additional Service Options”
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
They can’t buy if they don’t know about it!
Let your client know about their Additional Service Options BEFORE you arrive.
More profit now and a “guaranteed client” 12 months later!
Customers think they clean every year but often postpone the “Big Day” for two or three years! Yearly Scotchgard brings you more profit now … and later.
How to increase your client’s ‘ASO Awareness’
Your challenge? You and your staff are busy! Yep, you need to “automate” the process …
Help your client remind you about carpet protector!
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
Reciprocal giving with FREE ‘Lifetime Spotter’
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
How to “guarantee” your client’s yearly cleaning
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
Silently remind your client about buying protector
Many of your long time customers may not even KNOW you offer carpet protection. Routinely remind them about ScotchGard and you’ll Make More Money!