If you are cleaning floors you must focus on the work AND the shoes you are wearing. Why? Because your client will be! So your technician’s shoes should reflect your company’s “Commitment to Cleanliness”.
SFS Member Travis Popp reminds us to keep an eye on the details. Your company vehicles are a reflection of your cleaning and restoration company. Give them the respect they deserve with a simple and easy touch up.
Commercial Cleaning still requires you to address unique Emotional Dynamics. However Value Added Service is still just as important. Jeff Cutshall offers you his help to make a living in the Commercial Carpet Cleaning market.
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …