Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
Marketing really is a game of numbers. Your goal? To constantly increase the amount of people who immediately think of your company when a need arises.
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Steve shares the fastest, simplest, cheapest (but not the easiest) way to get more jobs.
A Texas cleaner wants to expand into a neighboring city. Are “door to door” visits giving away Lifetime Free Spot Out the way to go?
A Rochester, NY carpet cleaner needs some effective low cost marketing. Steve says if you are going to “burn some shoe leather” you better get a good return on your investment! Here’s how…
You don’t make money driving! Steve shares some great tips on how to “travel smarter” and Make More Money on each job!
A Houston carpet cleaner is torn on asking his customers if he can install a temporary sign in their yard. Steve likes the concept but as always there are some pitfalls to consider …
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…
There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.