Implement winter ‘comfort procedures’ for your customers
Take the FEAR out of your customers winter cleaning when you follow these winter safety procedures.
fear
Closing the sale with Steve’s 3-step ‘AFO’ sequence
Steve offers his favorite 3 step “closing the sale” technique. Try it for a few weeks … what do you have to lose? Give it a try!
Carpet Cleaning Pre-Inspections That Sell!
Getting your foot in the door can be tough. Making the sale can be even tougher. Wouldn’t it be nice if there was a step by step guide on how to inspect your customer’s home and sell your services efficiently on a regular basis. We present the latest SFS Special Report: Carpet Cleaning Inspections That Sell!
Are You a “Lone Wolf”? Should You Be?
Can you be successful without enduring the inevitable agonies of hiring employees? Absolutely. But if you fly solo you must make a few adjustments.
Dump your “Fear of Rejection”!
How can you dump the F.O.R. bugaboo? Learn from my mother! Mom always told me… “It costs nothing to ask!”
Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
‘Pre-introduce’ your techs to your client BEFORE they arrive!
Improve the relationship with the customer by focusing on calming the typical fears a home owner has about a new, unknown (and possibly very strange) carpet cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!
Maturing gracefully in business- Part 2
What are you doing to address the natural aging processes that takes place in business and in all of us?
Got more time than money?
Steve shares the fastest, simplest, cheapest (but not the easiest) way to get more jobs.
Never “present”- RECOMMEND!
Become an expert consultant sincerely interested in solving your client’s problems and they will respond by becoming loyal (and very profitable) Cheerleader Customers.
Making your Photo ID badges even better!
Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!
Respect your client’s “Personal Space”
You (and your employees) have a very short time to put your customer’s mind at ease. How long? Steve says two minutes! So you better get started off right…
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Are you “naturally curious”?
Guest contributor Ivan Turner weighs in with reflections on a dangerous proverb…
Create Cheerleaders by respecting the home owner’s privacy
Inevitably home owners feel invaded and vulnerable with strangers working in their home. Reassure and calm their traumatized emotions by respecting their “most private spaces” …