Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
bait and switch
Give your clients multiple chances to buy ‘Additional Service Options’!
There is nothing more profitable in our cleaning and restoration industry than re-applying carpet protector. Agreed?
Do your clients think you are a “bait and switch” company?
IF your client has “clearly defined expectations” you will never be accused of being a “bait and switch” guy! Here is how to get there …
Should you “up-sell”?
Steve doesn’t like the word up-sell. But he definitely likes the idea of making lots of profit from Additional Service Options. Here’s are some pointers…
How should I bonus my techs for “up-sells”?
This is a great question and I don’t mean to dodge it but my answer really depends on the profit margins you are working with on “additional services”. Here’s my analysis …
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
Avoiding problems with multiple carpet cleaning price promotions …
Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …
Direct Mail Post Card Critiqued- OUCH!
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …