What’s It Going to Take to Persuade You?
Big Billy introduces us to the man who is the acknowledged master of influence and persuasion. Read 5 examples of how persuasive ideas can help your business …
competition
Stay Focused!!!
“I solve problems. That is what I do.” How often have you thought that this mantra essentially sums up your business life as a carpet cleaner? And yet Chuck Violand shows that this constant “desperation problem solving” may actually hinder instead of help your cleaning business …
Employee trouble in paradise…
Business is rocking … yet the office environment has this entrepreneur on his knees looking for how to bring peace to the valley.
Market to “underserved” carpet cleaning sectors
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
How can I reach out to my “straying” carpet cleaning clients?
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
What is the survival rate of new carpet cleaning start-ups?
A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …
Your greatest business challenge? ‘Displacement Activities’!
As an entrepreneur your most valuable business resource is your time … are you using it effectively? Steve helps you break down what this means.
Profits in Trauma?
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
High or low pricing- which way to go?
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
Sick and Tired of PRICE, PRICE, PRICE in Milwaukee
How to help Commercial sales perspectives focus on something other than the price.
A “Disloyal” Cheerleader?
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
Timidly entering the commercial arena …
Many carpet cleaners are fighting off the “residential recession blues” by entering the contract commercial area. But writing the business proposal is a bit intimidating for many of our Site Members. Steve throws a life-line out to one hard working but frustrated carpet cleaner …
I think I need a partner …
All of us need a shoulder to cry on. Steve explains that while a partner may help you now it will be some very expensive emotional support down the road …
Ready to tear my hair out …
It’s just tough to build a “real business” without adding employees. In this industry, without employees, chances are all you will ever own is a very good “job”.