So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.

Hope you like cleaning polyester!

Americans are now recycling 30% of the 50 billion plus water bottles we consume every year! Much of this recycled plastic (polyethylene terephthalate/PET) is being turned into residential carpet. Are you up for the challenge?

Born to Win

Zig Ziglar has written 29 books throughout his life. Born To Win takes those 29 books and boils them down to the basics. If you want to be a winner then you need to follow these basics and principles.