How are you going to motivate yourself for success in carpet cleaning?

Everyone wants success but few ever find it. Bill goes down deep into the human psyche with some soul searching questions about what motivates you as a business owner. Fortunately for all of us there are answers to be found inside us …

So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.