Adding an ‘Employee Efficiency Bonus’
Steve explains how “sharing the pain” (AND the profits) can hold your employees “accountable” while also helping them strive for perfection.
upselling
PLEASE offer more ‘ASO’s’ than just protector!
These Additional Service Options will bring you huge profits IF you give your client the PRIVILEGE to spend more money with you!
How to Sell Residential “Additional Service Options”
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
More profit now and a “guaranteed client” 12 months later!
Customers think they clean every year but often postpone the “Big Day” for two or three years! Yearly Scotchgard brings you more profit now … and later.
Help your customer spend more money on each job
Steve recommends multiple service options to add value while allowing your customer spend more money on each and every job visit.
Should you “up-sell”?
Steve doesn’t like the word up-sell. But he definitely likes the idea of making lots of profit from Additional Service Options. Here’s are some pointers…
How should I bonus my techs on their “Additional Service Options”?
Make it easy for your technicians to sell more on the job and you’ll make more money too. At the same time keep things transparent for everyone.
How should I bonus my techs for “up-sells”?
This is a great question and I don’t mean to dodge it but my answer really depends on the profit margins you are working with on “additional services”. Here’s my analysis …
So is the “Principle of Reciprocity” manipulative?
So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.
Help your client remind you about carpet protector!
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
How to “guarantee” your client’s yearly cleaning
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
3 Big Mistakes Cleaners Make With Google Adwords
Industry web expert Joe Burnich reminds us that a great website doesn’t work without TRAFFIC! Google Adwords will put eyes on your site but it is up to you to make them profitable.
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
Cleaners AND restorers: Sell more protector!
Everyone can Make More Money by selling carpet protector. Steve shares an “Xactimate secret” for restoration contractors to sell more scotchgard.
TOP TEN List Idea #7: Pre-orient your client on how to spend more!
Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …