Why you MUST ‘convert’ EVERY lead! (Part 3)
It doesn’t really matter HOW a lead arrives- text, email, Facebook, Yelp, Google Adwords or even… by phone!
marketing to women
Looks (and smells) great? It will sell fast!
Offer specialized services to deodorize real estate and you can lock up the real estate agent market. Sweet smelling properties sell fast!
Home owners love technicians who love pets!
You can’t go wrong focusing on customer’s kids and pets. Steve shares how he programmed in some “pet positive” Moments of Truth into his technician’s daily routine …
‘Careful Cleanliness’ pays off for contractors!
It’s all about how the customer FEELS about you and homeowners LOVE “clean”. That includes your vehicle, equipment, employees and YOU!
Help your clients ‘feel good’ about the condition of their home!
How many times have you had a residential carpet cleaning customer apologize to you for the condition of her carpets? This can be treacherous ground. This week’s quickTIPS shares a great response that will turn a negative in to a great positive Moment of Truth …
Can I help others AND my company at the same time?
What factors should a California cleaner consider before helping out his local food bank? Steve offers his insights.
Carpet Cleaning Pre-Inspections That Sell!
Getting your foot in the door can be tough. Making the sale can be even tougher. Wouldn’t it be nice if there was a step by step guide on how to inspect your customer’s home and sell your services efficiently on a regular basis. We present the latest SFS Special Report: Carpet Cleaning Inspections That Sell!
The Big Money in Home and Trade Shows
Get out there and sell “face to face” … by letting the prospect come to you!
How to Sell Residential “Additional Service Options”
This freshly revised Special Report lays the roadway towards new and repeat add-on sales of Scotchgard and other high-profit services. Are you getting the full profit potential out of each carpet cleaning job? Would you like to transform your carpet cleaning technicians into motivated yet subtle salespeople? The answers are inside …
Reply to “Unspoken Questions” with “Unspoken Answers”!
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
Can you create a “picture”?
Let your client “pre-experience” the cleaning or restoration service you are selling.
The Story Factor by Annette Simmons
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
“Pre-introduce” your techs to your client BEFORE they arrive!
Improve the relationship with the customer by focusing on calming the typical fears a home owner has about a new, unknown (and possibly very strange) carpet cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!
The why and how of “Thank You”
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”
Close the sale with “Reciprocal Giving”
Reciprocity just means you do something nice for someone without explicitly requiring they return the favor.