Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
marketing to women
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
What is “great customer service”?
Everyone talks about it- but what exactly does “great customer service” consist of? After 40 years in the industry Steve shares his take on the question …
A simple card to warn (and soothe) your carpet cleaning customer
Even slightly damp carpets can leave a bad impression on the homeowner. (Even worse if they slip and fall!) Use this simple TIP to create a positive Moment of Truth out of a slippery situation!
Give away “booties” and make a Cheerleader!
Lots of carpet cleaners wear surgical type shoe covers (“booties”) in the home. But very few WOW their client by offering the home owner their very own booties!
‘Pre-introduce’ your techs to your client BEFORE they arrive!
Improve the relationship with the customer by focusing on calming the typical fears a home owner has about a new, unknown (and possibly very strange) carpet cleaning technician walking into their home. Read and IMPLEMENT this quickTIP …. please!
How can I help? Should I?
The homeowner/ carpet retailer relationship is a difficult and thorny one. Then along comes an unsuspecting carpet cleaner who just wants everyone to get along …
New cotton “towels”! Carpet cleaners should never use (or say the word) “rags” on the job!
The condition of your equipment represents the image of your company. Here is one example of how to always make the best impression by “double-dipping” …
Use foam block ‘bumpers’ for moving furniture with ‘care and concern’
While carpet cleaning can be physically demanding work, there is no need to be a brute about it. Thinking ahead to avoid unnecessary damage can save time, save money and most importantly impress your customers. See how these principles are applied to moving “large dressers”.
What freebies should I give my carpet cleaning customers?
After having thoroughly impressed the customer with your cleaning and service skills, it is now time to lay the ground work for a future relationship. What better way than with a gift that “keeps on giving”?
How can I get my carpet cleaning techs to upsell?
An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …
Keeping your equipment shiny and pristine!
You want to take the dirt OUT of your client’s home, not bring more IN! This week’s QuickTIP shares how to always keep your equipment clean …
Do you follow a 5-Step introduction sequence?
Help your technicians start off on the right foot with these simple introduction pointers.
Place your Air Movers correctly to get more residential carpet cleaning work
Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.
So is the “Principle of Reciprocity” manipulative?
So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.