Just one more way to “set yourself apart” …
Cleaning the customer’s ceiling fan blades can benefit you in multiple ways …
marketing to women
What’s It Going to Take to Persuade You?
Big Billy introduces us to the man who is the acknowledged master of influence and persuasion. Read 5 examples of how persuasive ideas can help your business …
Are you a Sales junkie?
Spend thirty minutes a day reading and highlighting these five books and in a few short months you will be on your way to becoming a sales natural!
Door hangers: Just because they’re a great “old” idea won’t make them happen!
Many, many cleaners have success with door hangers. Motivating your carpet cleaning techs to actually distribute them is another story. So how do you “git ‘er done” when you have recalcitrant employees?
Do I see a contradiction here?
OK, Steve, now you have me interested. On one hand a few days ago you said only give your Cheerleaders Value Added Service PLUS a hand written thank you note. But I also note you promote giving a “kickback” with the Jon-Don “Free Spotter for Life” program with Jon-Don’s Spot-Out program. Is it because you are raking in big bucks on your Spot-Out commissions????
What should I give for referrals?
Help me out here, Steve. I want to show my gratitude to my customers who refer me. But money seems a bit tacky plus I don’t have any to spare right now! So how should I reward my Cheerleaders?
No longer a “Man’s World”
It is simple. Anyone over the age of five should realize that men and women are very different! Let me count the ways …
Dry away your sweaty palms of nervousness
Sweaty palms are a BIG time negative MOT. While you may not be able to fully get your nerves under control, at least don’t let them show with this technique.
Your biggest business problem???
There are millions of people out there who will cheerfully pay you more! But they won’t do it unless you …
$3,000,000.00 and they still don’t get it!
Soooo … if you were spending 3 million bucks on a single ad wouldn’t you try to hit your target audience at least as well as Big Ben hit Santonio in the end zone?
It always comes back to emotions …
The economic news continues bleak on a national level. But how bad is it for the AVERAGE person? Many FEEL that they are slipping into poverty.