Google’s motto is “Do No Evil”. They should add a subtitle: “Do Plenty of Good”! Google continues to bring out free tools to improve the productivity of carpet cleaner’s websites everywhere. Bill Yeadon shares the tools you need to level the playing field …
Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.
Show care and concern for the well-being of your customer’s family and home by following this simple Procedure.
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
As an IICRC CCT instructor I continually have to convince cleaning technicians that they need to vacuum every job. The current belief is that less than 10% of all jobs are vacuumed prior to cleaning.
But now a new survey shows an even better reason to vacuum. Men who vacuum and do other household chores tend to spend more time in the bedroom; and I don’t mean dusting the dresser!
A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …
What does Cool Hand Luke have to do with the carpet cleaning business? And how did Marcus Buckingham misjudge his audience so badly?
General Motors just doesn’t understand who is buying their cars. Could it be that 92% of the saleforce is men. Watch these commercials and see the difference.
How are you or your staff communicating with the customer? Are you overpromising in hopes of securing the job or are you setting reasonable expectations so your customer is thrilled with the results. Customer satisfaction is the gap between what she expects and what she gets.
For far too long carpet cleaners have used the phone book as their marketing crutch. Could it be that they are finally getting the message …
Watch it, folks. Steve is off on one of his rants about customer service and this time he is more fired up than usual …
How can you build a “caring attitude” into your cleaning company’s “communication infrastructure”? First things first- LISTEN! Second, take action. Here’s how…
