As a continual learning exercise hopefully all of you look at and analyze every piece of advertising that hits your mailbox. (Yes, even the “junk mail”!) Even better, make sure any females in your home give their opinion. After all they are your target market. A recent blog post from Michele Miller of Wonder Branding took laser aim at a recent contractor postcard she received. The results are not pretty.
Go here to see it- Direct Mail: What REALLY Goes Through The Female Customer’s Mind
What would Michele (and her readers) say about the last piece you sent out? Now would be a great time to look at all of your marketing materials before your piece ends up as fodder on someones blog!
If you would like another set of eyes on your material send it to firstname.lastname@example.org I’ll do my best to be gentle!