Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!
The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
Commercial cleaning accounts done on a monthly basis can be very profitable.
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
How to help Commercial sales perspectives focus on something other than the price.
Steve reminisces about his start in the Cleaning and Restoration Industry many years ago. He offers both new and experienced owner/operators his advice for success.
Far too many carpet cleaners are totally ignorant of basic accounting and even worse job costing principles. For example, read on …
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
“Consultant selling” means morphing yourself from being a desperate salesperson into a “concerned consultant”. So now you and your client become a team searching for a practical solution to a shared challenge.
Let’s see if we can help a “new boy” in Reno. He started out on the right track by picking a great industry IF he “does it right” …
