The Power of Habit
What if there was a way to create and promote ‘good habits’ within your company without anyone knowing?
Big Billy’s Books & Blogs
Bill Yeadon reviews books, blogs and other education resources with a focus on marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. More about Bill.
PAYOFF: The Hidden Logic That Shapes Our Motivations
This book tackles the ever elusive subject of our motivation. What motivates people? How can an owner motivate his technicians to greater things?
Start With Why by Simon Sinek
Start With Why has its own simple philosophy “people don’t buy WHAT you do, they buy WHY you do it.”
The Story Factor by Annette Simmons
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
SEO Made Easy by Evan Bailyn
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!
“The E-Myth” is still changing lives…
Are you are stuck in the vortex of the technician mentality? You CAN “reboot” your business and your life! The real question is HOW? Pay attention here…
Born to Win
Zig Ziglar has written 29 books throughout his life. Born To Win takes those 29 books and boils them down to the basics. If you want to be a winner then you need to follow these basics and principles.
Leadership: Hard to pin down?
What can you learn from a 100 year old race to the South Pole or more recently on Everest? How can the leadership styles displayed there affect your business? Read on…
What kind of listener are you?
Listening to your clients/ employees/ fellow cleaners (and especially your WIFE) may be your very best “Success Strategy”. Bill Yeadon shares a great “listening resource” and some important reminders.
Frustrated with the “new” generation of employees?
It may be the most common lament from SFS members- “These young people don’t want to work like I did when I was young!” True … AND False. Big Billy shares two expert views of the “Millenials” entering the workplace…
Why can’t customer service always be this easy?
Everyone knows Big Billy has always been addicted to the coffee at Starbucks. Now his latest Starbucks experience has turned him into a raving fan. Future SFS attendees be warned …
Is Marketing Getting Harder?
So are you finding marketing to be more and more challenging? If so, join the crowd! Big Billy Yeadon offers his help with some important questions…
Is Best Buy dying?
Best Buy should be King of the retail electronics world. So what went wrong? What lessons can a small business learn from the mistakes of Best Buy?
Steve Jobs versus the Google Boys
What Google, Apple, Facebook, Amazon, eBay, and Microsoft achieve over the next 5 years will have a HUGE affect on your company and your life. Bill shares insights from two new ground breaking books …
American Airlines files Chapter 11- so what?
American Airlines was once the largest airline in the world and it now is struggling to survive. Anyone that has flown them over the past year could see the signs- in the AA employees! So can you learn an important lesson from AA’s sad example?