Bill Yeadon reviews books, blogs and other education resources with a focus on marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. More about Bill.
Spend thirty minutes a day reading and highlighting these five books and in a few short months you will be on your way to becoming a sales natural!
This will probably be the shortest blog post ever on our SFS website, but it is too good not to share with everyone.
Good questions prime your brain to look at the world in a different way. By simply holding a question in your mind and pondering potential answers, you can find unexpected paths to get from where you are now to where you want to be.
Everyone wants success but few ever find it. Bill goes down deep into the human psyche with some soul searching questions about what motivates you as a business owner. Fortunately for all of us there are answers to be found inside us …
What if there was a way to create and promote ‘good habits’ within your company without anyone knowing?
This book tackles the ever elusive subject of our motivation. What motivates people? How can an owner motivate his technicians to greater things?
Start With Why has its own simple philosophy “people don’t buy WHAT you do, they buy WHY you do it.”
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
Even if you hire your SEO work out you still need to have enough knowledge to a) consult with a SEO expert and b) hold their feet to the fire!
Are you are stuck in the vortex of the technician mentality? You CAN “reboot” your business and your life! The real question is HOW? Pay attention here…
Zig Ziglar has written 29 books throughout his life. Born To Win takes those 29 books and boils them down to the basics. If you want to be a winner then you need to follow these basics and principles.
What can you learn from a 100 year old race to the South Pole or more recently on Everest? How can the leadership styles displayed there affect your business? Read on…
Listening to your clients/ employees/ fellow cleaners (and especially your WIFE) may be your very best “Success Strategy”. Bill Yeadon shares a great “listening resource” and some important reminders.
It may be the most common lament from SFS members- “These young people don’t want to work like I did when I was young!” True … AND False. Big Billy shares two expert views of the “Millenials” entering the workplace…
Everyone knows Big Billy has always been addicted to the coffee at Starbucks. Now his latest Starbucks experience has turned him into a raving fan. Future SFS attendees be warned …