The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
What can you learn from a 100 year old race to the South Pole or more recently on Everest? How can the leadership styles displayed there affect your business? Read on…
Is Groupon the greatest thing going or a flash in the pan that may destroy your company? Big Billy Yeadon gives an update …
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …