Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
cleaning service guarantee
Beware of “Heightened Awareness Syndrome”
It drove me absolutely nuts when my company was blamed for the customer’s pre-existing problem(s)! However usually they (and I) were innocent victims of a weird psychological phenomenon I’ve dubbed … “Heightened Awareness Syndrome”! (HAS)
Ricko the Rhino Gets Some New Pals
Rhinos, elephants, and camels- Does this have anything to do with carpet? Click on through to see what a carpet cleaner can learn from Mohawk Industries’ marketing techniques. (Hint: Brace yourself…)
Do you have a really killer guarantee?
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …