Keeping your equipment shiny and pristine!
You want to take the dirt OUT of your client’s home, not bring more IN! This week’s QuickTIP shares how to always keep your equipment clean …
customer eyeglasses
Place your Air Movers correctly to get more residential carpet cleaning work
Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.
So is the “Principle of Reciprocity” manipulative?
So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.
What’s on YOUR phone?
Listen carefully to your voice mail message through your prospective customer’s ears.
Implement winter ‘comfort procedures’ for your customers
Take the FEAR out of your customers winter cleaning when you follow these winter safety procedures.
Adjusting your Phone Format(s) for the Pandemic
No matter what your personal ‘COVID opinion’ is you should be ‘pandemic proactive’ and include your ‘health protocols’ in your Phone Format(s).
How to ‘convert’ an angry client into a Cheerleader!
Fixing a complaint just gets you “even” with your client. Why not invest a few minutes more and create a “Turbo Cheerleader” while you are there anyway?
The WHY and HOW of fixing a complaint QUICKLY and CHEERFULLY!
Fixing complaints is more about good communication than it is about your technical cleaning skills. To turn a bad situation into a positive Moment of Truth you need to do more than just remove the spot. Here’s how to fix the REAL issue …
Training new employee(s) in the age of COVID-19…
Even the best new recruits need training. Steve provides tools to train your new employees and get them started right!
The ‘why and how’ of avoiding NEGATIVE Moments of Truth
Negative moments of truth kill word of mouth marketing. Start creating cheerleaders today by avoiding these mistakes.
Why ‘full confession’ is always best …
There will always be unsolvable problems in your customer’s home or business. How can you avoid endless callbacks to “fix the unfixable”? Here’s a simple reminder …
Get the jump NOW on winter challenges!
A proactive cleaning and restoration contractor can beat winter challenges with these key steps!
Seven words that book more jobs!
What is of special concern? By focusing on what is “special” to your prospective client you seal the sale and create a future Cheerleader for your company.
Your most valuable tool is … ?
Your customer has feelings and that should interest you. This tip will help you gain new appreciation for the impression you make.
How to Transform Your Restoration Business
Steve shares how to “transform” your company by focusing on the “Emotional Dynamics” of the home owner’s loss. (Even if you don’t offer restoration now many of the same principles apply in carpet cleaning too!)