Every SFS student quickly learns I’m a huge advocate of offering every home owner ‘Additional Service Options’. (ASO’s) After all, what’s not to like? With ASO’s you’ll enjoy bigger job tickets, happier customers plus greater net profit AND all with no additional travel time! So what’s the best ASO for carpet cleaners? (And restoration firms […]
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How you decide to care for your online marketing needs is up to you. Just don’t put up your website and then go on “auto-pilot” and ignore big changes.
Your customer’s biggest challenge? Choosing a cleaning or restoration contractor when they can’t “try on” your work BEFORE you perform it in their home or business.
Host videos on your website so prospects can SEE what your company will be doing in their home or business.
Steve Toburen shares some “winter survival tools” that will let you not only survive but prosper with snow, ice and cold.
Use Steve Toburen’s “Creative Commercial Scheduling” techniques to get out of the “Late Night Trap”!
“Reciprocity” means you do something “nice” for a client (without asking anything back in return).
Create a dramatic “before-and-after” contrast with this “Show and Tell” Demo to show the customer just how great their carpets will look after cleaning. Help your customer visualize the final results and you’ll always book the job! Steve takes you step by step through his “Show and Tell” process. More resources: Steve’s Special Report: Carpet […]
SFS graduates are eager to turn their companies into fine-tuned Cheerleader making machines! BUT how can you get the average tech to “buy in” to your new vision? Jeff Cutshall has the answer …
Most cleaning business owners believe that their workforce would perform better if only they could pay their people more. In other words, better monetary rewards = motivated employees. Motivation guru Dan Pink reveals why this is a flawed assumption.