How can a big city commercial cleaner tie-up his commercial customers for the long-term and avoid back-breaking restorative cleanings? Zoned “Maintenance agreements” are the answer but how should he structure (and sell) them? Steve weighs in …
It is essential to keep your business contact info in front of your customers. Here is one simple, inexpensive “in-the-home reminder” that really works.
A Minnesota carpet cleaner asks how he can easily promote Scotchgard protector on his website. Steve shares one great resource and an even better promotional idea …
Your client is on the verge of giving you a firm “NO”. Steve’s suggestion … postpone that final decision until later.
Steve explains how “sharing the pain” (AND the profits) can hold your employees “accountable” while also helping them strive for perfection.
Need work fast? Grab previous customers attention (and money!) without appearing “desperate”.
We ALL do better when we work toward achieving shared goals. So I suggest you…
Want to sell even more protector? Use these tools and sign the customer up for a 12 month warranty.
Avoid even the impression of high pressure “bait and switch” tactics to sell carpet protector. Start with these recommendations.
Customers think they clean every year but often postpone the “Big Day” for two or three years! Yearly Scotchgard brings you more profit now … and later.
You did a great job but you never heard from your customer again! Here’s 4 tricks to not let the customer forget about you.
Building my business into “something of value” was one of the great joys of my life. BUT to grow your company RIGHT isn’t easy!
Your biggest “challenge”? Getting hit with the same OLD PROBLEMS over and over again and NOT DOING ANYTHING TO SOLVE THEM!
Let’s wrap this series up with my one-two punch that will make a complaining customer absolutely fall in love with your company.
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!