Why and how to promote Scotchgard on your website
A Minnesota carpet cleaner asks how he can easily promote Scotchgard protector on his website. Steve shares one great resource and an even better promotional idea …
Spot and Spill warranty
Sell more ASO’s by “fading away”…
Your client is on the verge of giving you a firm “NO”. Steve’s suggestion … postpone that final decision until later.
Adding an ‘Employee Efficiency Bonus’
Steve explains how “sharing the pain” (AND the profits) can hold your employees “accountable” while also helping them strive for perfection.
Use a ‘Winter-time-excuse’ to ‘reach out’ to your clients.
Need work fast? Grab previous customers attention (and money!) without appearing “desperate”.
The how (and why) of ‘Shared Company Goals’
We ALL do better when we work toward achieving shared goals. So I suggest you…
New protector promo videos!
Want to sell even more protector? Use these tools and sign the customer up for a 12 month warranty.
Sell carpet protector BEFORE you show up at the job!
Avoid even the impression of high pressure “bait and switch” tactics to sell carpet protector. Start with these recommendations.
More profit now and a “guaranteed client” 12 months later!
Customers think they clean every year but often postpone the “Big Day” for two or three years! Yearly Scotchgard brings you more profit now … and later.
How could your carpet cleaning customer forget about you?
You did a great job but you never heard from your customer again! Here’s 4 tricks to not let the customer forget about you.
Wanna ‘Grow Your Business’? Great! Let’s get started!
Building my business into “something of value” was one of the great joys of my life. BUT to grow your company RIGHT isn’t easy!
Our TOP TEN “QuickFix” Business Solutions
Your biggest “challenge”? Getting hit with the same OLD PROBLEMS over and over again and NOT DOING ANYTHING TO SOLVE THEM!
Transform a complaining client into a Cheerleader- Part 3
Let’s wrap this series up with my one-two punch that will make a complaining customer absolutely fall in love with your company.
Reciprocal giving with FREE ‘Lifetime Spotter’
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
How to “guarantee” your client’s yearly cleaning
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
Help me implement the Stay Beautiful program!
Steve gives his quick review of what the Stay Beautiful program is and how it works. Use this program to 1) retain your customers, 2) maintain cash flow and 3) raise the value of your business.