Reply to “Unspoken Questions” with “Unspoken Answers”!

All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.

Beware of “Heightened Awareness Syndrome”

It drove me absolutely nuts when my company was blamed for the customer’s pre-existing problem(s)! However usually they (and I) were innocent victims of a weird psychological phenomenon I’ve dubbed … “Heightened Awareness Syndrome”! (HAS)

Can I rebuild my struggling restoration business?

An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.