Quit making your last minute callers feel guilty!
Work with a desperate home owner’s “sense of urgency” and you’ll snare a client for life. Steve shares why and how you should offer “Same Day Service”…
carpet cleaning marketing
Why (and how) to market to your commercial account’s employees
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
The dangers of “carcass feeding” in your cleaning/restoration business
Chuck Violand shows that we can learn a lot from the efficiency found in a pride of lions roaming the African Serengeti. However, many times new accounts take much longer to bring down than a plump gazelle. So you should just maybe check out Chuck’s warning admonition …
Write their name down IMMEDIATELY!
Developing a relationship over the phone is a real challenge. Your cleaning or restoration company can start building a bond with a new client right from the “git-go” with this little tip…
The why and how of “Thank You”
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”
Stop “looming” over your customer!
Respecting personal space is a no-brainer for anyone who works in the customer’s home. But just what do we mean by “respecting” this space? Steve demonstrates one factor.
How to deal with “I wanna a price now” callers!
Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!
Better than a business card?
It is essential to keep your business contact info in front of your customers. Here is one simple, inexpensive “in-the-home reminder” that really works.
Make a “day before” phone call
A “day before” Confirmation Call creates efficiency and profitability for you. Even better, it is a great positive Moment of Truth for the home owner…
Got more time than money?
Steve shares the fastest, simplest, cheapest (but not the easiest) way to get more jobs.
Never “present”- RECOMMEND!
Become an expert consultant sincerely interested in solving your client’s problems and they will respond by becoming loyal (and very profitable) Cheerleader Customers.
“I’m hitting a road block on implementing the ‘Stay Beautiful’ program!”
A North Carolina SFS member is getting resistance from customers who don’t want to give up their credit card information for the regular monthly service agreement amount. Steve reminds him that many people are more comfortable with a second option …
Why you should ban the phrase “No problem”!
When your customer says “thank you” how do you reply? Steve reminds us to “keep it positive” while reminding your client about reviewing you online.
So should I ask to put up a carpet cleaning “yard sign”?
A Houston carpet cleaner is torn on asking his customers if he can install a temporary sign in their yard. Steve likes the concept but as always there are some pitfalls to consider …
“Seeing” is selling…
When first meeting a prospective customer you must “break through” their skepticism. After your contact gives you a tour and shows you their “areas of special concern” simply ask this key question…