Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
carpet cleaning marketing
Are you a Sales junkie?
Spend thirty minutes a day reading and highlighting these five books and in a few short months you will be on your way to becoming a sales natural!
Spring “Open House” marketing
Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …
Now the “courtship” is getting serious!
SFS Instructor Chuck Violand reflects on how to win your employee’s hearts in Part III of his “courtship” series …
Dump your “Fear of Rejection”!
How can you dump the F.O.R. bugaboo? Learn from my mother! Mom always told me… “It costs nothing to ask!”
Paging Vince Lombardi
What can you learn from the man many consider to be the greatest coach? It may not be blocking and tackling but is just as important in your game plan.
Make a ‘Preemptive Strike’ on your client!
You’ve surely heard the old saying: “You discover the problem and point it out to the client- they still ‘own it’. But when they find it and complain about it to you- now you ‘own it’!” Here’s how to make this into a system in your company.
Ban the phrase “Traffic Lanes”
Words are powerful. Steve illustrates how a simple change of phrase will get you the credit you deserve!
Quit making your last minute callers feel guilty!
Work with a desperate home owner’s “sense of urgency” and you’ll snare a client for life. Steve shares why and how you should offer “Same Day Service”…
Why (and how) to market to your commercial account’s employees
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
The dangers of “carcass feeding” in your cleaning/restoration business
Chuck Violand shows that we can learn a lot from the efficiency found in a pride of lions roaming the African Serengeti. However, many times new accounts take much longer to bring down than a plump gazelle. So you should just maybe check out Chuck’s warning admonition …
Write their name down IMMEDIATELY!
Developing a relationship over the phone is a real challenge. Your cleaning or restoration company can start building a bond with a new client right from the “git-go” with this little tip…
The why and how of “Thank You”
A multitude of tiny MOTs combined together will create delighted Customer Cheerleaders that will produce millions of dollars in “downstream profits!”
Stop “looming” over your customer!
Respecting personal space is a no-brainer for anyone who works in the customer’s home. But just what do we mean by “respecting” this space? Steve demonstrates one factor.
How to deal with “I wanna a price now” callers!
Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!