How can I incorporate the pre-paid “Stay Beautiful” program into rentals?

One recent SFS graduate asks how she can add a monthly payment for future programmed maintenance cleanings into the lease. While Steve is no lawyer (thank goodness!) he does share some ideas…

Scared by the “big bid”?

Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …

How can I get my carpet cleaning techs to upsell?

An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …

So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.