Never “present”- RECOMMEND!
Become an expert consultant sincerely interested in solving your client’s problems and they will respond by becoming loyal (and very profitable) Cheerleader Customers.
carpet cleaning marketing
“I’m hitting a road block on implementing the ‘Stay Beautiful’ program!”
A North Carolina SFS member is getting resistance from customers who don’t want to give up their credit card information for the regular monthly service agreement amount. Steve reminds him that many people are more comfortable with a second option …
Why you should ban the phrase “No problem”!
When your customer says “thank you” how do you reply? Steve reminds us to “keep it positive” while reminding your client about reviewing you online.
So should I ask to put up a carpet cleaning “yard sign”?
A Houston carpet cleaner is torn on asking his customers if he can install a temporary sign in their yard. Steve likes the concept but as always there are some pitfalls to consider …
“Seeing” is selling…
When first meeting a prospective customer you must “break through” their skepticism. After your contact gives you a tour and shows you their “areas of special concern” simply ask this key question…
Always be “on time”!
It is the little details (what we call positive “Moments of Truth” in SFS) that add-up when starting a business relationship.
Do the right thing! In life and on the job.
What is the best way to “differentiate” yourself from your competition? Steve Toburen says displaying (and feeling) old-fashioned “care and concern” for your clients…
How to gracefully flip your customer’s “Thank you”!
When your customer says “Thank you” at the end of your job, how should you respond? I suggest flipping this exchange into a positive Moment of Truth with this reply.
What can a carpet cleaner present at a “ladies club” meeting?
Wouldn’t it be great to get “up close and personal” with over 100 top prospects for your carpet cleaning services? That is where one Minneapolis carpet cleaner finds himself, but how can he make the best of his opportunity?
Letters for Commercial?
Slow months can bring a cash crunch. How can a cleaning company best market to commercial accounts?
How can I reach out to my “straying” carpet cleaning clients?
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
Pre-orient/ educate your carpet cleaning clients
Win Customer Cheerleaders by briefly explaining the cleaning process and how you are going to do it. Your goal is to give the home owner enough knowledge to FEEL in control.
Desperate carpet cleaner or smart niche marketer?
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Is there a down-side to the “Five Around” door hanger concept for carpet cleaners?
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …