Hungry for Commercial Accounts?
Commercial cleaning accounts done on a monthly basis can be very profitable.
carpet cleaning marketing
High or low pricing- which way to go?
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
Sick and Tired of PRICE, PRICE, PRICE in Milwaukee
How to help Commercial sales perspectives focus on something other than the price.
Turn a “cold call” into a “warm call”
Everyone preaches the need to do “cold calls” to get regular commercial accounts. And yet we dread cold calls so they don’t get done. Steve shares a neat tip on how to transform these dreaded visits into “warm calls”.
What is “great customer service”?
Everyone talks about it- but what exactly does “great customer service” consist of? After 40 years in the industry Steve shares his take on the question …
Banning the “E-word”- Help your prospective customers focus on more than price!
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
Commercial Sales Wardrobe
How you dress influences how others view you and how you view yourself. There are few rules. See what works for you.
A “Disloyal” Cheerleader?
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
A simple card to warn (and soothe) your carpet cleaning customer
Even slightly damp carpets can leave a bad impression on the homeowner. (Even worse if they slip and fall!) Use this simple TIP to create a positive Moment of Truth out of a slippery situation!
Steve, I’ll take anything …
When your starting out, any work is a blessing. Read Steve’s advice to one sub-contractor.
Build a photo album of your most “dramatic” work
Talk is cheap- seeing is believing. Use a photo album to help your new clients “pre-visualize” your services, and the final result in their home.
Be a neighborhood “Good Guy”!
Display your generosity and at the same time allow your preferred market base to get a glimpse of your awesome carpet cleaning skills and your Value Added Service!
So what all can I “up-sell” to the home owner?
Every carpet cleaner wants to make the maximum profit out of each job. But there are pitfalls along the way for those who get a bit too greedy. (Don’t ask Steve how he found this out!)
Timidly entering the commercial arena …
Many carpet cleaners are fighting off the “residential recession blues” by entering the contract commercial area. But writing the business proposal is a bit intimidating for many of our Site Members. Steve throws a life-line out to one hard working but frustrated carpet cleaner …
1 display of care plus 2 simple gifts equals guaranteed Cheerleaders
First impressions are lasting impressions. These three front-door-step Positive Moments of Truth break the ice with the homeowner and boost your carpet cleaning technician’s confidence.