Maintenance plans for steady income
Steve gets a surprise (and a lesson) in his Credit Card statement.
carpet cleaning marketing
So is the “Principle of Reciprocity” manipulative?
So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.
Always Ask a ‘Courtesy Question’
Stop ‘barging in’ on people on the phone without ‘knocking’! instead, use this ‘Courtesy Question’ to get permission first!
How to sell more protector from your cell phone!
Impulse purchases are just that! Your client is in the mood to buy when her carpets are stunningly beautiful right after the cleaning. But what if she isn’t home to see the results?
What’s on YOUR phone?
Listen carefully to your voice mail message through your prospective customer’s ears.
‘Gently nudge’ clients to review their TECH!
How often have you done an incredible job, your delighted client gushingly promises to post an ecstatic 5 star Google review about you and… crickets?
Why you need to ‘convert’ EVERY call! (Part 1)
Your phone ringing will be a total waste of your time and money unless you obsess on this fact…
‘Lead Conversion’ is essential!
How to ‘convert’ an angry client into a Cheerleader!
Fixing a complaint just gets you “even” with your client. Why not invest a few minutes more and create a “Turbo Cheerleader” while you are there anyway?
The WHY and HOW of fixing a complaint QUICKLY and CHEERFULLY!
Fixing complaints is more about good communication than it is about your technical cleaning skills. To turn a bad situation into a positive Moment of Truth you need to do more than just remove the spot. Here’s how to fix the REAL issue …
How to ‘flip’ an angry customer
Dealing with upset customers can take a lot of time and patience. Is it worth it? Absolutely. Follow these three steps to diffuse and convert a tense situation.
Don’t let ’em get away without a fight!
Want to reduce your marketing cost and increase repeat sales? Calculate your customer lifetime value and you will get motivated for customer service.
Marketing during COVID-19
‘TOMA’ stands for ‘Top-Of-Mind Awareness’ which just means your company should ‘come to mind’ when a potential customer in your market is asked about a service you provide.
Looks (and smells) great? It will sell fast!
Offer specialized services to deodorize real estate and you can lock up the real estate agent market. Sweet smelling properties sell fast!
Tap into the ‘real estate agent referral’ market!
Real estate sales are booming. And homeowners turn to their real estate agents to recommendations on showcasing their home. Steve shares how to get agent’s attention ( and referrals) for free!