Lots of carpet cleaners wear surgical type shoe covers (“booties”) in the home. But very few WOW their client by offering the home owner their very own booties!
Steve,
Just a short question. I’ve always felt like I should be able to charge a premium rate for night or weekend work. However, when I bring this idea up to other carpet cleaners they act like I’ve hit on their mother! What did you do and if you did charge more, how much over your regular rates was it and did you get any resistance?
Perplexed in Toledo
One recent SFS graduate asks how she can add a monthly payment for future programmed maintenance cleanings into the lease. While Steve is no lawyer (thank goodness!) he does share some ideas…
Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …
You’ve done a great job. The carpets sparkle and your customer is delighted. Now cap this job off (and create a Customer Cheerleader!) by explaining how her home can stay clean longer …
After having thoroughly impressed the customer with your cleaning and service skills, it is now time to lay the ground work for a future relationship. What better way than with a gift that “keeps on giving”?
To gain a long term client sometimes you need to work with their budget and cash flow in the short term. Steve shares some options…
An Oklahoma business owner wants to do right by his employees but is frustrated by their apathy and fear in selling carpet protector. Steve shares 7 steps that he used to super-charge his Scotchgard carpet protector sales …
Steve gets a surprise (and a lesson) in his Credit Card statement.
So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.
Stop ‘barging in’ on people on the phone without ‘knocking’! instead, use this ‘Courtesy Question’ to get permission first!
Impulse purchases are just that! Your client is in the mood to buy when her carpets are stunningly beautiful right after the cleaning. But what if she isn’t home to see the results?
Listen carefully to your voice mail message through your prospective customer’s ears.
How often have you done an incredible job, your delighted client gushingly promises to post an ecstatic 5 star Google review about you and… crickets?
