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positioning

How to market cleaning and restoration services

by Bill Yeadon

This form will start you on designing your very own “Marketing Plan”. Even better, Bill Yeadon will review and comment on your completed Check List- for FREE!

Categories quickFIXs Tags Bill Yeadon, carpet cleaning marketing, carpet cleaning marketing strategies, checklist, competition, goals, marketing plan, planning, positioning Leave a comment

The Dirty Dozen Fabric Problems and How to Eliminate Them

by Bill Yeadon

Build a niche by specializing in fixing fine fabric problems. Are you ready for the lucrative world of fine fabric cleaning?

Categories Clean Talk, Special Reports Tags cleaning chemicals, cleaning methods, competition, diversification, fabrics, health, how to start cleaning business, owner/operator, positioning, production, technical cleaning skills, upholstery cleaning Leave a comment

Pet Problems: I Smell Money!

by Bill Yeadon

Big Billy Yeadon shares how to increase your share of a $41,000,000,000.00 (that’s a whole lot of zeros!) market that many other cleaners are missing out on … the lucrative world of pet care.

Categories Special Reports Tags carpet cleaning marketing, cleaning business profit, cleaning methods, cleaning pricing profit, emotions, marketing, pet odors, positioning, Spot-Out, technical cleaning skills Leave a comment

Are You a “Lone Wolf”? Should You Be?

by Steve Toburen
lone wolf owner operator

Can you be successful without enduring the inevitable agonies of hiring employees? Absolutely. But if you fly solo you must make a few adjustments.

Categories Special Reports Tags carpet cleaning business growth, carpet cleaning technician, cleaning pricing profit, competition, emotions, fear, finances, future, how to start cleaning business, management, owner/operator, personal success, positioning, retirement Leave a comment

Why grow into a ‘Critical Mass Business’?

by Steve Toburen

Just what is a Critical Mass Business and how can you make it work for you?

Categories quickTIPS Tags cash flow, employees, growing your carpet cleaning operation, personal success, positioning Leave a comment

Timid cleaning and restoration contractors have skinny kids!

by Steve Toburen

Keep negative thoughts at bay when you don’t get the job. Here are some realistic options.

Categories quickTIPS Tags carpet cleaning marketing, carpet cleaning sales, discouragement, face to face, increase sales, positioning, rejection, sales Leave a comment

Leading your Cleaning/Restoration Business- Part II

by Chuck Violand

Chuck talks about two struggles: Employee “pushing versus pulling” and how to resolve the eternal “short term versus long term” financial issues. Read on…

Categories SFS Instructor’s Blog Tags carpet cleaning technician, employee development, employees, growing pains, growing your carpet cleaning operation, hiring, Larry Bossidy, leadership, management, positioning, shared vision Leave a comment

Why you should ban the phrase “No problem”!

by Steve Toburen

When your customer says “thank you” how do you reply? Steve reminds us to “keep it positive” while reminding your client about reviewing you online.

Categories quickTIPS Tags attitude, carpet cleaning marketing, customer concerns, email marketing, emotions, last impression, loyalty, marketing to women, positioning, referrals, stage play, systems, vocabulary Leave a comment

Should you play “Simon says” in business?

by Steve Toburen

Water mitigation expert Ivan Turner shares why blindly following the crowd is dangerous. Plus he shares some innovative restoration marketing ideas learned from the late Sam Walton…

Categories SFS Instructor’s Blog Tags branding, business plan, crisis management, how to start cleaning business, leadership, owner accountability, personal success, planning, positioning, success in carpet cleaning industry, values Leave a comment

“Success starts in your head” (Part 2)

by Chuck Violand

Many restoration owners get derailed in their search for success. Why? Chuck goes deep inside the human psyche for answers that we can use everyday.

Categories SFS Instructor’s Blog Tags attitude, carpet cleaning technician, core beliefs, emotions, finances, management, owner accountability, personal success, positioning, rich, wealth Leave a comment

“Success starts in your head” (Part 1)

by Chuck Violand

In nearly 20 years of working with small business owners I’ve discovered this much: The root of profitability is deeply embedded between the ears of the owner.

Categories SFS Instructor’s Blog Tags attitude, bankruptcy, carpet cleaning technician, cleaning business owner, competition, entrepreneurs, finances, increase sales, owner accountability, personal success, positioning Leave a comment

The Story of Smith and Jones

by Chuck Violand

Chuck Violand explains what you can learn from a corporate struggle within one of America’s largest corporations.

Categories SFS Instructor’s Blog Tags carpet cleaning technician, financial analysis, future, General Electric, Jack Trout, positioning, services Leave a comment

Asking permission creates great Moments of Truth

by Steve Toburen

You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…

Categories quickTIPS Tags carpet cleaning marketing, communication, customer eyeglasses, first impression, marketing, moment of truth, positioning, recognition, stage play, value added service, VAS Leave a comment

Always “do extra” but never do it “for free”!

by Steve Toburen

Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.

Categories quickTIPS Tags carpet cleaning marketing, customer eyeglasses, customer service, first impression, marketing, marketing to women, negotiate final price, positioning, stage play, value added service, VAS Leave a comment

Can you help a “Just Starting Out” carpet cleaner?

by Steve Toburen

Too many cleaners stumble through life flitting from one business model to another. So here’s a starting out checklist of business and life model options.

Categories Steve's "Bleeding Hearts" Advice Column Tags business model, checklist, competition, first time owner, how to start cleaning business, new carpet cleaner, owner/operator, planning, positioning, price wars, starting out Leave a comment
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