This form will start you on designing your very own “Marketing Plan”. Even better, Bill Yeadon will review and comment on your completed Check List- for FREE!
Tag Archives | positioning
The Dirty Dozen Fabric Problems and How to Eliminate Them
Build a niche by specializing in fixing fine fabric problems. Are you ready for the lucrative world of fine fabric cleaning?
Pet Problems: I Smell Money!
Big Billy Yeadon shares how to increase your share of a $41,000,000,000.00 (that’s a whole lot of zeros!) market that many other cleaners are missing out on … the lucrative world of pet care.
Are You a “Lone Wolf”? Should You Be?
Can you be successful without enduring the inevitable agonies of hiring employees? Absolutely. But if you fly solo you must make a few adjustments.
Why grow into a Critical Mass Business?
Just what is a Critical Mass Business and how can you make it work for you?
Timid cleaning and restoration contractors have skinny kids!
Keep negative thoughts at bay when you don’t get the job. Here are some realistic options.
Leading your Cleaning/Restoration Business- Part II
Chuck talks about two struggles: Employee “pushing versus pulling” and how to resolve the eternal “short term versus long term” financial issues. Read on…
Why you should ban the phrase “No problem”!
When your customer says “thank you” how do you reply? Steve reminds us to “keep it positive” while reminding your client about reviewing you online.
Should you play “Simon says” in business?
Water mitigation expert Ivan Turner shares why blindly following the crowd is dangerous. Plus he shares some innovative restoration marketing ideas learned from the late Sam Walton…
“Success starts in your head” (Part 2)
Many restoration owners get derailed in their search for success. Why? Chuck goes deep inside the human psyche for answers that we can use everyday.
“Success starts in your head” (Part 1)
In nearly 20 years of working with small business owners I’ve discovered this much: The root of profitability is deeply embedded between the ears of the owner.
The Story of Smith and Jones
Chuck Violand explains what you can learn from a corporate struggle within one of America’s largest corporations.
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Can you help a “Just Starting Out” carpet cleaner?
Too many cleaners stumble through life flitting from one business model to another. So here’s a starting out checklist of business and life model options.
