What is the best way to “differentiate” yourself from your competition? Steve Toburen says displaying (and feeling) old-fashioned “care and concern” for your clients…
A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
Everyone talks about it- but what exactly does “great customer service” consist of? After 40 years in the industry Steve shares his take on the question …
When the boss decides to start working on the business instead of on the truck, this leaves a gaping hole … Such are the pains of success!! Steve offers his insights.
It’s just tough to build a “real business” without adding employees. In this industry, without employees, chances are all you will ever own is a very good “job”.
All of us (and especially you solo owner operators) should think about the fragile line between good health and winding up disabled in just one instant. And we’re not just talking health. Instead, think what would happen to your family’s economic security if you lose one, two, three or more months of work …
Steve,
Just a short question. I’ve always felt like I should be able to charge a premium rate for night or weekend work. However, when I bring this idea up to other carpet cleaners they act like I’ve hit on their mother! What did you do and if you did charge more, how much over your regular rates was it and did you get any resistance?
Perplexed in Toledo
This form will start you on designing your very own “Marketing Plan”. Even better, Bill Yeadon will review and comment on your completed Check List- for FREE!
Build a niche by specializing in fixing fine fabric problems. Are you ready for the lucrative world of fine fabric cleaning?
Big Billy Yeadon shares how to increase your share of a $41,000,000,000.00 (that’s a whole lot of zeros!) market that many other cleaners are missing out on … the lucrative world of pet care.
Can you be successful without enduring the inevitable agonies of hiring employees? Absolutely. But if you fly solo you must make a few adjustments.
Just what is a Critical Mass Business and how can you make it work for you?