Let your customer CHOOSE their reminder frequency and medium

Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …

Tap into the “real estate agent referral” market!

Real estate sales are booming. And homeowners turn to their real estate agents to recommendations on showcasing their home. Steve shares how to get agent’s attention ( and referrals) for free!

Checklist: Does your cleaning website include these 5 features?

Here are 5 simple tactics to get your best online marketing return. Tweak your current restoration and/or cleaning website with these often overlooked tips.

Do I need my very own “domain name”?

Just what is a domain name and why are they important for cleaners and restorers? Steve calls in an expert to break down the basics of domain names and how to pick one for your cleaning company.

TOP TEN List Idea #7: Pre-orient your client on how to spend more!

Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …

How can I “work” my 70 year data base of installed carpets?

A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.