Give your customer multiple ‘reminder options’
A huge problem for any service provider is clients forgetting/ blowing off appointments. Schedule these tasks for your office staff …
email marketing
How can I “work” my 70 year data base of installed carpets?
A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.
Why you should ban the phrase “No problem”!
When your customer says “thank you” how do you reply? Steve reminds us to “keep it positive” while reminding your client about reviewing you online.
Tap into the ‘real estate agent referral’ market!
Real estate sales are booming. And homeowners turn to their real estate agents to recommendations on showcasing their home. Steve shares how to get agent’s attention ( and referrals) for free!
How to (gently) promote online reviews
Promoting “word-of-mouth” referrals has always been the most effective business marketing. Online reviews are even better!
Why (and how) you should use an employee profile
Use an Employee Profile to introduce your workers to the customer in advance. Include the following to start building a relationship …
How to “pave the way” for your Technicians
Pre-orient your customers on what to expect while also giving them Additional Service Options.
When is a 99% failure rate considered good?
False information abounds about newsletters and their value. Bill breaks down multiple misconceptions and gives solid reasons to use them in your company.
Let your customer CHOOSE their reminder frequency and medium
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
Checklist: Does your cleaning website include these five features?
Here are 5 simple tactics to get your best online marketing return. Tweak your current restoration and/or cleaning website with these often overlooked tips.
How can I get my very own “domain name”?
SFS guest blogger, Jim Tome, explains how you can claim your own domain name and start using it right away. (Even if you aren’t ready to launch a website!)
Do I need my very own “domain name”?
Just what is a domain name and why are they important for cleaners and restorers? Steve calls in an expert to break down the basics of domain names and how to pick one for your cleaning company.
TOP TEN List Idea #7: Pre-orient your client on how to spend more!
Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …
Bringing order out of chaos for carpet cleaners
Most carpet cleaners are chronically disorganized. Steve has “been there-done that” and freely admits that his paperwork is still a mess. But even so he shares five steps on how to organize your office and just maybe your life …
How to easily get your carpet cleaning client’s e-mail address
More and more customers are guarding their e-mail addresses like the entrance to Fort Knox. And who can blame them? Here is a guaranteed slam-dunk way to pry your client’s e-mail address out of them!