Over the last three weeks we’ve covered three of my “TOP TEN Ways to Make More Money (MMM) From Each Job”:
TOP TEN MMM Idea #10: Charge more.
TOP TEN MMM Idea#9: Travel smarter
TOP TEN MMM Idea#8: Get more efficient
Now for my “TOP TEN Smart Ways to MMM From Each Job” Idea #7:
“Pre-orient” your customers on how they can spend more with you. In other words, quit depending ONLY on your always-running-late technicians (or you) to sell more.
So here’s a few “client pre-orientation TIPS”:
1. Pre-send your “list of services”- During the initial call ask your customer if you can email them a “How to Get Ready For Us” check list. Include a list of links to your services back to …
2. Your website’s information. Remember your customers can’t buy if they don’t know! So have a menu of all the add-on services you offer. And don’t forget the old reliable …
3. Truck lettering. Sure, it may not be as sexy as a gleaming new website! But having all your commercial vehicles (and maybe your private ones!) professionally lettered is a great long term investment.
HINT: The new “wraps” can be either fantastic marketing tools selling an emotional message OR just an expensive unreadable mish-mash! Remember, just because you CAN splash something on the side of your truck doesn’t mean you SHOULD! (Sounds like a good topic to explore in a future QuickTIP!)
PS So how do you let your customers know about ALL the services you offer?
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