Two carpet cleaning techs instead of a solo employee?
Create positive Moments of Truth for both the home owner AND your employees by scheduling two person crews for residential carpet cleaning.
new carpet cleaning customers
How can I “work” my 70 year data base of installed carpets?
A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.
A great “prop” to explain why worn areas don’t respond well to carpet cleaning
We hear it all the time, “A picture is worth a thousand words”. Create a “picture” in the home owner’s mind that explains exactly WHY her high traffic areas don’t look as clean and shiny as the carpet under her sofa!
Banning the “E-word”- Help your prospective customers focus on more than price!
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
Don’t let ’em get away without a fight!
Want to reduce your marketing cost and increase repeat sales? Calculate your customer lifetime value and you will get motivated for customer service.
The ‘why and how’ of avoiding NEGATIVE Moments of Truth
Negative moments of truth kill word of mouth marketing. Start creating cheerleaders today by avoiding these mistakes.
Help your clients ‘feel good’ about the condition of their home!
How many times have you had a residential carpet cleaning customer apologize to you for the condition of her carpets? This can be treacherous ground. This week’s quickTIPS shares a great response that will turn a negative in to a great positive Moment of Truth …
HOW to ‘stay in contact’…
Smart business manager recognizes you must cultivate every contact you establish. Here’s how to stay in contact with quality leads…
Seven words that book more jobs!
What is of special concern? By focusing on what is “special” to your prospective client you seal the sale and create a future Cheerleader for your company.
How to get paid BEFORE your client “disappears”
Making the Cheerleader is your prime objective but if you don’t get paid it doesn’t feel quite so good!
Stay hungry, stay foolish – Part 2
As a business owner you work hard to hang on to the success you have achieved. But can you hang on too tight?
Stay hungry, stay foolish – Part 1
In 2005 Steve gave the commencement address to the graduating class of Stanford University. The advice Steve borrowed and was giving to the Stanford graduates was to “Stay hungry, stay foolish!” How can this phrase influence you?
yp.com for Cleaners & Restorers: Getting Started
YP.com may not be as popular as other Local Ad Networks, but it is still a trusted name among business directories, both online and off.
Yahoo! Local Listings for Cleaners & Restorers: Getting Started
Great online marketing is more than just having a fantastic web site. You must also develop a cohesive and consistent presence with many different online directories. Yahoo! is a great option and its FREE! Read on to learn how to get started…
Angie’s List for Cleaners & Restorers: Getting Started
We continue our series of articles highlighting the pro’s and con’s of review websites with one of the most controversial … Angie’s List. Love it or hate it?