How to get carpet store’s cleaning referrals …
The carpet store is just happy to conclude the sale. But you want to get an “auto-pilot” referral. Steve shares 5 steps to slam dunk these referrals …
cleaning pricing profit
She wants me to “price match”! Help!
The “Great Recession” has made it “fashionable to haggle”! Here are some thoughts on how to handle value-conscious customers and the other “can you beat this price” shoppers that inevitably are going come your way.
How to deal with “I wanna a price now” callers!
Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!
“Help! How do I deal with a business slow down?”
A Philadelphia cleaner’s business hits the wall. What to do? Steve hit’s him with four tough questions and shares four practical ideas to get things back on track.
Never “bicker” over how you measure
Steve shares his tips on avoiding the needless and time-consuming “discussions” with the customer on how the work area should be measured.
Tired of the “your carpet cleaning prices are too high” objection?
The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …
How can I reach out to my “straying” carpet cleaning clients?
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
How soon can I “escape” my carpet cleaning business?
An Alabama carpet cleaner is looking down the road 15 years or so and fretting, “How am I going to ‘get out’?” Steve says “Good for you”. Every carpet cleaning business should be managed for its eventual sale. The recipe follows …
What is the survival rate of new carpet cleaning start-ups?
A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …
Your greatest business challenge? ‘Displacement Activities’!
As an entrepreneur your most valuable business resource is your time … are you using it effectively? Steve helps you break down what this means.
Profits in Trauma?
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Desperate carpet cleaner or smart niche marketer?
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
Hungry for Commercial Accounts?
Commercial cleaning accounts done on a monthly basis can be very profitable.