How can I reach out to my “straying” carpet cleaning clients?

A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …

How soon can I “escape” my carpet cleaning business?

An Alabama carpet cleaner is looking down the road 15 years or so and fretting, “How am I going to ‘get out’?” Steve says “Good for you”. Every carpet cleaning business should be managed for its eventual sale. The recipe follows …

What is the survival rate of new carpet cleaning start-ups?

A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …

Turning the tables on those pesky “Price Shoppers”!

Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …

High or low pricing- which way to go?

A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …

Banning the “E-word”- Help your prospective customers focus on more than price!

price estimate cleaning

Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …

Words you hate to hear: “Oh… is that all? I thought it would be MUCH more!”

“Consultant selling” means morphing yourself from being a desperate salesperson into a “concerned consultant”. So now you and your client become a team searching for a practical solution to a shared challenge.