Steve’s Top 5 “Grow Your Business TIPS”
Increased sales can bring growing pains that have destroyed many small business contractors. Here is some help …
Illusion of Control
She wants me to “price match”! Help!
The “Great Recession” has made it “fashionable to haggle”! Here are some thoughts on how to handle value-conscious customers and the other “can you beat this price” shoppers that inevitably are going come your way.
Make a ‘Preemptive Strike’ on your client!
You’ve surely heard the old saying: “You discover the problem and point it out to the client- they still ‘own it’. But when they find it and complain about it to you- now you ‘own it’!” Here’s how to make this into a system in your company.
Tired of the “your carpet cleaning prices are too high” objection?
The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …
Don’t get caught in the middle between the adjuster and the property owner …
It is always a tough relationship between the policy holder and the insurance company. Your job is at least partly to keep all parties happy. One hapless Kansas mold remediation contractor got caught in the middle. Steve gives him some hints on how to stay out of this trap in the future …
Place your Air Movers correctly to get more residential carpet cleaning work
Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.
How to do a ‘pre-inspection’ by video chat
Properly implemented, this ‘Contact free’ pre-inspection concept can transform your business with a step-by-step remote pre-inspection.
A clipboard gives you “Instant Respect”!
Create positive client feelings right from the git-go with a simple clipboard. Small touches like this display a “Sense of Urgency” and communicate security to the client.
Get more by giving more…
All customers want to FEEL like they are in control! Here’s how you can give them the “ILLUSION of Control”…
Texting for “permission to call”
Do you respect your customer’s personal space? What about your employees? Steve analyzes how “personal space” includes the use of telecommunications.
“Immediate” website response pays off big!
You can’t go wrong by giving your customer control and then doing what they want! Steve reviews options for making this happen …
The Three A’s – Part 3: Affability
Are you nice to your customers? Who isn’t? But are you affable? In the speed of today’s business world being pleasant, friendly or sociable is a luxury many business owners feel that they just can’t afford. Chuck reviews why cleaners and restorers need a little bit of “bedside manner”.
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
Give your clients the “Illusion of Control”
Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …
How I promoted my carpet cleaning business at my BNI group by ripping Steve Toburen’s stuff off!
They say “imitation is the sincerest form of flattery”. If so, SFS member Dave Pastor very “sincerely” likes our SFS Director of Training. Read how Dave blew away his local BNI group by sharing a few key SFS ideas. Then learn how you can use these same concepts in your company. (Even without attending SFS!)