How can I “work” my 70 year data base of installed carpets?

A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.

What is the survival rate of new carpet cleaning start-ups?

A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …

Intimidated by residential carpet cleaning! What to do?

A Big Sky country janitorial business owner gets cold feet over his carpet cleaning endeavor. Steve reminisces on his days getting started in the carpet cleaning industry and points to light at the end of the tunnel. We all had our first cleaning job, didn’t we?