Analyze, Divide and CONQUER! (Part 1)
Where are your energies best invested? Analyze with accuracy your profit margins to know where to direct your precious resources.
services
Reply to “Unspoken Questions” with “Unspoken Answers”!
All customers have questions they don’t verbalize! Read here samples of “Unspoken Questions” that are screaming away in your customer’s mind right now.
Core Principle #1: “Goods” vs. “services”
What is the one common denominator of all the different “results” that our industry provides?
The Story of Smith and Jones
Chuck Violand explains what you can learn from a corporate struggle within one of America’s largest corporations.
Goods versus services? Wassup wit dis?
Everyone always talks about setting up “systems and procedures”. But I get a little confused on how to set up systems and procedures for carpet cleaning and/or restoration. It seems there are a bunch of variables here …