How can I “work” my 70 year data base of installed carpets?

A 70 year old Texas carpet store is expanding into carpet cleaning. So how can they turn their thousands of long-term retail clients into carpet cleaning customers? Steve shares tips on how to win them now … or win them later.

Sick of being “on-call” 24-7 for water damage losses?

Talk about a love-hate relationship! We all LOVE the big money of an “after hours” emergency water loss. (And aren’t they all “after hours” and usually at the most personally inconvenient time?) But an after hours call can sure play havoc with your personal life! A Nebraska carpet cleaner dumps on Steve and Steve dumps it right back!

WHO is your worst enemy? And WHAT to do about it!

As business owners we tend to “cherry pick” and only do the stuff we enjoy and avoid what we dread. Yet it has been well said, “Success comes to those who will do what others won’t do.”

How soon can I “escape” my carpet cleaning business?

An Alabama carpet cleaner is looking down the road 15 years or so and fretting, “How am I going to ‘get out’?” Steve says “Good for you”. Every carpet cleaning business should be managed for its eventual sale. The recipe follows …

What is the survival rate of new carpet cleaning start-ups?

A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …

High or low pricing- which way to go?

A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …