So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.

The WHY and HOW of fixing a complaint QUICKLY and CHEERFULLY!

Fixing complaints is more about good communication than it is about your technical cleaning skills. To turn a bad situation into a positive Moment of Truth you need to do more than just remove the spot. Here’s how to fix the REAL issue …

The pre-paid “Stay Beautiful” maintenance program for residential carpet cleaning

Are you tired of being beat up by the “Great Recession”? Are your customers increasing their times between cleanings and/or having less done when they do call you? Many of our SFS members have implemented the “Stay Beautiful” residential “service contract” which guarantees your customer beautiful carpets forever AND they report great results. Download this FREE Special Report …