How to “guarantee” your client’s yearly cleaning
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
repeat carpet cleaning customers
So what can SFS: “Business Transformation” do for you?
The Strategies for Success program has always been the industry’s “Gold Standard” for business building help. Now Steve says SFS is even better for 2013…
“Show and tell” with an In-Line Filter
You work really hard to get the dirt and grime out of your customer’s carpet. Let them “see” your expert work with this time-saving tool.
Solid decisions – NOT “wishful thinking” (Part 2)
Chuck reminds us to make an honest assessment of our clients and then have the courage to fire the ones that are “non-performing”…
Should I cover up shoddy carpet installations?
A Portland carpet cleaner has worked hard to build a retailer base. But now he is sick of bailing out his floor stores AND their “slap-it-in” installers! Steve suggests a middle ground…
The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”
TOP TEN #3- Develop “Tollbooths”
Quit leaving your clients dangling like ripe plums- ready to be plucked by an aggressive competitor. Instead, “pre-book” them for their next cleaning before you leave the job. Steve shares two ideas …
A lesson from dentists and quick-lube shops
Tired of “customer erosion” and vainly hoping your client will call you back next year? Steve says we can all learn from the dental profession!
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
Forward schedule to make life easier for your repeat clients
Many home owners are “stretching” their carpet cleaning frequency. Others are having less cleaned each time. “Forward schedule” to help your customers (and your cash flow!) with the Stay Beautiful plan.
Cleaning professionals- Can you improve your apology technique?
Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?
How can I raise my prices without losing clients?
A Little Rock carpet cleaner has FINALLY gathered up his courage to raise prices. But how to do it and when to tell his repeat customers has him stumped. Steve shares his patented 5 step system to raising prices …
What percentage of your carpet cleaning business is “repeat”? Are you sure? Really?
All of us brag about our “imagined percentages” of repeat clients. Comments like this are common at every SFS seminar: “Yeah, over 90% of my clients are repeat business.” But honestly, have you ever put a magnifying glass on this claim? (Steve confesses he was guilty of this empty bragging too!) One very capable SFS member did and here is what they found out …
New vs. Repeat Carpet Cleaning Clients in “Meg’s Story” (Part 2)
The road to success in building any successful carpet cleaning business has its share of bombshells. Meg Burdick shares some surprising insights from her numbers on repeat customers. Read on for this thought provoking installment of “Meg’s Story” …