So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.

Let your customer CHOOSE their reminder frequency and medium

Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …

Reciprocal giving with FREE ‘Lifetime Spotter’

Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!

Always “plant a seed” before leaving…

Sure, you will hit “rejection”. Expect it! But don’t give up easily! First, “smoke out” their true objection and try to get to “yes”. Then is you still can’t close the deal leave the door open…

So what can SFS: “Business Transformation” do for you?

The Strategies for Success program has always been the industry’s “Gold Standard” for business building help. Now Steve says SFS is even better for 2013…