Words are powerful. Steve illustrates how a simple change of phrase will get you the credit you deserve!
Create positive Moments of Truth for both the home owner AND your employees by scheduling two person crews for residential carpet cleaning.
Stop the insanity of trying to underprice the competition on every single job. It’s time for a new tactic. Go where no one else wants to go!
Steve shares his tips on avoiding the needless and time-consuming “discussions” with the customer on how the work area should be measured.
A “day before” Confirmation Call creates efficiency and profitability for you. Even better, it is a great positive Moment of Truth for the home owner…
As an entrepreneur your most valuable business resource is your time … are you using it effectively? Steve helps you break down what this means.
Restaurant tables and chairs- the bane of every carpet cleaner! Steve dishes out the secrets to how his company very profitably cleaned over 50 restaurants every month PLUS one BIG commercial cleaning NO-NO to avoid!
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Let’s see if we can help a “new boy” in Reno. He started out on the right track by picking a great industry IF he “does it right” …
When your starting out, any work is a blessing. Read Steve’s advice to one sub-contractor.
Many carpet cleaners are fighting off the “residential recession blues” by entering the contract commercial area. But writing the business proposal is a bit intimidating for many of our Site Members. Steve throws a life-line out to one hard working but frustrated carpet cleaner …
Working commercial night jobs can be physically exhausting and emotionally demoralizing. See what Steve recommends to one poor soul who has had enough …
Steve,
Just a short question. I’ve always felt like I should be able to charge a premium rate for night or weekend work. However, when I bring this idea up to other carpet cleaners they act like I’ve hit on their mother! What did you do and if you did charge more, how much over your regular rates was it and did you get any resistance?
Perplexed in Toledo
Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …
