Encapsulation- what’s all the hype about?

Mention the word “encapsulation” and there is instant controversy. Some say “the only way to take my cleaning wand away is to pry it from my cold, dead fingers!” Other cleaners are delighted to use a unique and exciting method that gets rid of the competition. What is the real truth from “down in the trenches”?

As a “just starting out” carpet cleaner should I buy expensive or low cost cleaning chemicals?

True or false- “Every penny counts when you are a brand new carpet cleaner.” Steve’s answer to a neophyte North Carolina, new to carpet cleaning, may surprise you. Here’s a hint: the cleaning chemical supplies you buy are not the most important factor …