Using “Show and Sell” to get new commercial accounts!

“Reach out” to commercial property managers by discovering and then fixing their problem areas- for FREE! Steve shares four proactive “show and tell” secrets that will win you long term contracts…

How can I compete against the ‘Big Boys’?

You don’t need (or even want to be) a national company. As you well know lots of people don’t like the “big boys” and prefer the local “little guy”. So don’t let yourself be intimidated!

So is the “Principle of Reciprocity” manipulative?

So how can you create a positive Moment of Truth out of the customer thanking you? And should you subtly encourage them to refer you to others? (Even online?) But more importantly- should you? Bill Yeadon gives both sides of the “Great Debate”.

Always “plant a seed” before leaving…

Sure, you will hit “rejection”. Expect it! But don’t give up easily! First, “smoke out” their true objection and try to get to “yes”. Then is you still can’t close the deal leave the door open…

Sell more commercial accounts with a “DSM”

Selling is a PROCESS- not an “event”! The more hooks you put in the water the more fish you catch. So get off the truck and get face-to-face. Here is how I made it happen for my business.

Should carpet cleaners advertise in the “services section”?

Hey Steve,

Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?

Read moreShould carpet cleaners advertise in the “services section”?