Everyone preaches the need to do “cold calls” to get regular commercial accounts. And yet we dread cold calls so they don’t get done. Steve shares a neat tip on how to transform these dreaded visits into “warm calls”.
Offer specialized services to deodorize real estate and you can lock up the real estate agent market. Sweet smelling properties sell fast!
Use a gift card to offer a flexible way to gain new customers while motivating strategic partners to refer your services. Everybody wins!
Your callers don’t want to wait for a return call. So in your phone message you must “sweeten the pot”! Here is how to do it…
Is Groupon the greatest thing going or a flash in the pan that may destroy your company? Big Billy Yeadon gives an update …
You don’t make money driving! Steve shares some great tips on how to “travel smarter” and Make More Money on each job!
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
A new Georgia carpet cleaner is worried about tackling the strange new world of Home and Trade Shows. Steve says Home Show marketing is great … IF you do it right! Here’s some tips …
Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn’t it better to take in cheap work than to have no work at all? Let’s take a lesson from the Border’s book chain …
P&G, Starbucks and Whole Foods are all suffering from the economy. All three are making drastic changes. Which one is right and what can a small company learn from these lessons? Looking for your thoughts.
Can discounting your price help drive more business? Take a look at Pizza Hut and see what it did for them.