Groupon 2012: Is it for carpet cleaners?
Is Groupon the greatest thing going or a flash in the pan that may destroy your company? Big Billy Yeadon gives an update …
demographics
How can I target the right age group for residential carpet cleaning?
A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …
Our Melting Pot Society
Throughout the USA and around the world there is more and more diversity in cultures and the languages spoken. Is your company prepared for this reality?