No Waiting, Read This Post Now!

I was going to write this blog post in 2009 but then I put it off! So I rationalized that all you carpet cleaning and restoration professionals out there could wait for the new year. I can’t believe 2010 is already here. Be sure to read this blog post right away. Set a deadline! (Unlike me!)

How can I target the right age group for residential carpet cleaning?

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …