A great business card “Moment of Truth”

Big Billy Yeadon was his usual genius self with his recent (and totally inspired) 16 suggestions for better business cards HERE. So I started ruminating on to create a better Moment of Truth when giving a prospect your business card.

Simple! We all want to feel special! So…

1. Print and carry two different business cards. One set will NOT include your cell phone number. Then as you pull out a business card say …

“Here… let me write my cell phone number on the back. Oh and by the way- what’s the best number to contact you at?”

Wow! In one transaction you have helped your prospect feel ‘special’. Even better, thanks to the principle of “Reciprocity” your prospect is now under the “gentle obligation” to share THEIR cell phone number with you!

NOTE #1- Make the back of your business card non-glossy so a pen can write on it plus leave enough white space for your number.

NOTE #2: You should also carry different business cards with your cell number printed for when a delighted Cheerleader Customer blurts out, “Give me a stack of your business cards to pass out …”

Restoration HINT: This “Let me give you my personal cell number so you can reach me 24 hours a day…” strategy will totally win over a traumatized insured! (Plus adjusters and agents like feeling  ‘special’ too!)

Commercial HINT: Bring joy to your property manager’s heart when you say, “I’m going to give this same 24 hour cell number out to all your tenants so that if there are any issues that will call me first instead of you!” In fact, I used to jokingly tell my commercial managers, “Just for you I’ll sleep with this cell phone under my pillow!” And I did!

Employee HINT: This “let me give you my personal cell phone number” trick is super effective when you’re recruiting a great prospect out in the marketplace. (My goal was to always have a stable of pre-screened job candidates just waiting for my hiring call.)


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1 thought on “A great business card “Moment of Truth””

  1. It’s one thing to have a business card, it’s another thing for the business card to actually serve it’s purpose and promote you and your brand. I took a look at some of my friends business cards, and they were… naff (just saying), ha-ha. Over the years I’ve bought business cards from services like Vistaprint and they’ve been great, but one important thing is that they must be SIMPLE TO UNDERSTAND. Literally, don’t waffle them with flashy images if you can prevent it. I’ve seen a much bigger turn-over when my business cards got straight to the point! 🙂

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