High or low pricing- which way to go?
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
cleaning pricing profit
Sick and Tired of PRICE, PRICE, PRICE in Milwaukee
How to help Commercial sales perspectives focus on something other than the price.
Welcome to a great industry …
Steve reminisces about his start in the Cleaning and Restoration Industry many years ago. He offers both new and experienced owner/operators his advice for success.
Perplexed in Springfield
Far too many carpet cleaners are totally ignorant of basic accounting and even worse job costing principles. For example, read on …
Banning the “E-word”- Help your prospective customers focus on more than price!
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
A “Disloyal” Cheerleader?
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
Words you hate to hear: “Oh… is that all? I thought it would be MUCH more!”
“Consultant selling” means morphing yourself from being a desperate salesperson into a “concerned consultant”. So now you and your client become a team searching for a practical solution to a shared challenge.
Just starting and a bit scared …
Let’s see if we can help a “new boy” in Reno. He started out on the right track by picking a great industry IF he “does it right” …
So what all can I “up-sell” to the home owner?
Every carpet cleaner wants to make the maximum profit out of each job. But there are pitfalls along the way for those who get a bit too greedy. (Don’t ask Steve how he found this out!)
Timidly entering the commercial arena …
Many carpet cleaners are fighting off the “residential recession blues” by entering the contract commercial area. But writing the business proposal is a bit intimidating for many of our Site Members. Steve throws a life-line out to one hard working but frustrated carpet cleaner …
I think I need a partner …
All of us need a shoulder to cry on. Steve explains that while a partner may help you now it will be some very expensive emotional support down the road …
Show me the big, easy money …
A few reflections on the many routes to success in this business. I would vote we go by water …
Should I “stoop to the level” of my cut-throat carpet cleaning competitors?
After moving to Georgia a carpet cleaner is finding it difficult to get the old cash flow started again. Instead of screaming “Get out there and sell!” Steve says to begin at home with the old-fashioned concept of “frugality” …
How to perform “triage” in major water damage events
When you have many losses to choose from you should pick your most profitable “sweet spot” losses using these questions.
A wounded carpet cleaner’s cry for help …
All of us (and especially you solo owner operators) should think about the fragile line between good health and winding up disabled in just one instant. And we’re not just talking health. Instead, think what would happen to your family’s economic security if you lose one, two, three or more months of work …