Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
online reviews
How to get positive online carpet cleaning reviews
Imagine the power of a “Cheerleader on steroids” that instead of referring 5 or 6 friends actually will sell your services to thousands of strangers! Learn here how you can tactfully promote online reviews …
Feature your “Turbo Cheerleaders” online!
Many restoration and cleaning professionals struggle creating fresh, effective content for their websites. So why not tap into your client’s 5-star reviews?
How to ‘prep’ your customers for extra-charge items.
Whether you perform a separate Pre-Inspection or do a ‘walk-through’ with the customer just before cleaning you must set your client’s expectations during the initial phone call, text, email, etc.
‘Gently nudge’ clients to review their TECH!
How often have you done an incredible job, your delighted client gushingly promises to post an ecstatic 5 star Google review about you and… crickets?
The Good, the Bad and the Ugly of Residential
Residential carpet cleaning is the toughest money in our industry! And yet it is the typical starting point for most into the Cleaning and Restoration industry. (Including me!)
Make a ‘Quality Check’ call immediately after leaving the job
Today’s customer will post a negative online review BEFORE calling you! So get proactive by calling the client BEFORE they reach their computer keyboard!
How to (gently) promote online reviews
Promoting “word-of-mouth” referrals has always been the most effective business marketing. Online reviews are even better!
Is your website “up to snuff”?
Your website should be the target that all of your synergistic marketing should lead back to. This checklist will get you started.
How to “super charge” your online positive reviews
Online five star positive reviews are “gifts that keep on giving”! Your challenge? Residential customers promise to review you online but forget!
How to avoid being “surprised” with negative online reviews!
Negative online reviews are a tempting way to vent. Your problem? A negative review can stick around “forever”!
How to “pave the way” for your Technicians
Pre-orient your customers on what to expect while also giving them Additional Service Options.
How to give “public recognition”
Improve your worker’s sense of self worth and you will create long term employees who love their job.
Transform a complaining client into a Cheerleader- Part 2
No matter how good you are a few clients will STILL complain. (And you can only HOPE they call you instead of nailing you on the Internet for 1,000’s of prospective customers to read!)
Should you check your Google rankings?
Google is the 600# gorilla in the “doing business on the Internet” room and you better play nice with it!