Tuning up your ‘Front Door Routine’
So you’ve arrived on time, introduced yourself and you’re even wearing your photo I.D. badge. Now what?
ID badge
Why (and how) you should dramatically increase your ‘marketing funnel’!
Marketing really is a game of numbers. Your goal? To constantly increase the amount of people who immediately think of your company when a need arises.
Step-by-step BEFORE you knock on the door!
You must control the “company routine” you (and your techs) have with each client. Because customers LOVE consistency!
A 5-Step “PreInspection Format”
Follow this 5-step Preinspection Format the first time you price any job to increase sales and make more Cheerleaders.
How to give “public recognition”
Improve your worker’s sense of self worth and you will create long term employees who love their job.
“Card” your new employee immediately
You’ve invested a lot finding, interviewing and hiring a new employee. Now help them to feel like part of your family….
Making your Photo ID badges even better!
Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!
Respect your client’s “Personal Space”
You (and your employees) have a very short time to put your customer’s mind at ease. How long? Steve says two minutes! So you better get started off right…
“Carefully Clean” technicians create Cheerleaders!
No one wants your previous customer’s “issues” brought into their home. So keep your clothes problem (and lint/ fiber/ dander) free with this little TIP …
Five bucks to get ‘started off right’ with home owners!
Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …