So should I ask to put up a carpet cleaning “yard sign”?
A Houston carpet cleaner is torn on asking his customers if he can install a temporary sign in their yard. Steve likes the concept but as always there are some pitfalls to consider …
low cost marketing
Build a photo album of your most “dramatic” work
Talk is cheap- seeing is believing. Use a photo album to help your new clients “pre-visualize” your services, and the final result in their home.
Your ultimate networking tool!
Networking is much more than endlessly repeating your ‘elevator speech’ at Chamber cocktail parties. Steve shares his favorite networking tool.
Is your website “up to snuff”?
Your website should be the target that all of your synergistic marketing should lead back to. This checklist will get you started.
Cold weather survival tools (Video)
Steve Toburen shares some “winter survival tools” that will let you not only survive but prosper with snow, ice and cold.
Finally! Fun and profits from Facebook?
Joe Burnich has discovered an easy, effective and inexpensive way to reach “high value” prospects with Facebook. Read Joe’s very “targeted” advice…
Cleaning up by “doing good”!
Restoration operations, building service contractors and carpet cleaning companies can all offer charitable efforts for the community. (And win a few new customers along the way!)
Praise employees AND promote your company
Let’s be honest here. Few people brag about being a carpet cleaning tech! So Steve says you must motivate your employees with “Public Recognition”. (And get some free marketing for your company at the same time!)
“Should I buy a marketing package?”
Before shelling out major cash for an oversold generic marketing kit, take a peek at these FREE cleaning & restoration resources that are at your disposal.
Creating low-cost “little marketers”
Every carpet cleaner wants to make a great first impression and prepare the way for repeat sales. How can the customer’s children assist in this endeavor? Read on for a simple but effective tip.
Tweaking a great carpet cleaning marketing tool: “The refrigerator magnet”-Part II
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…
Tweaking a great carpet cleaning marketing tool: “The door hanger”-Part I
There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.
Make the “News” in your city …
With so many fancy advanced marketing schemes it is easy to get sidetracked away from some tried and true basics. Take a look at this simple and economical marketing campaign that targets your local market and it is FREE!
When was your latest Press Release?
The local news is always of interest. Make your name known throughout your company’s territory via the local newspaper. A SFS member shares a sample Press Release.
Just because its old doesn’t mean its no good …
The “oldies but goodies” are often the best and not just in music either. For example, thinking on marketing …