Our quickTIP last week focused on getting a “business card” into your prospect’s home with a “perfed at the bottom” door hanger where the customer can tear off a business card. Even with the power of Google on your side nothing beats a tangible item bearing your logo! This week’s quickTIP combines the power of the old-fashioned door hanger with another oldy-but-goody the venerable refrigerator magnet!
When doing your “five arounds” (one house on each side of your customer and three across the street) with door hangers, paper clip one of your refrigerator magnets to the bottom of the card. The door hanger will then be weighted so it will hang better on the door. Also, on steel doors (which most are) the magnet will help hold the hanger to the door and prevent it from blowing off. But the best thing is now your prospect has a “logoed leave behind” with a high perception of value that they will save and use.
The one thing people love more than a business card is a refrigerator magnet. Bought in bulk they are very inexpensive. I think including a magnet on each door hanger, especially in your “target” market areas, would be a great investment.
P.S. Even the best door hanger and/or “leave behinds” won’t work unless your employees distribute them. I consistently had problems with my staff “forgetting” to do their five-arounds, etc. So next week I’ll share a few thoughts on how to get your employees on board with your on-site marketing efforts.