Paging Vince Lombardi
What can you learn from the man many consider to be the greatest coach? It may not be blocking and tackling but is just as important in your game plan.
target market
What can a carpet cleaner present at a “ladies club” meeting?
Wouldn’t it be great to get “up close and personal” with over 100 top prospects for your carpet cleaning services? That is where one Minneapolis carpet cleaner finds himself, but how can he make the best of his opportunity?
Is there a down-side to the “Five Around” door hanger concept for carpet cleaners?
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
How can I avoid leaving money on the table?
Steve’s first rule in selling is to give multiple price options. But how can a cleaner find the sweet spot in pricing even with these options?
Finally! Fun and profits from Facebook?
Joe Burnich has discovered an easy, effective and inexpensive way to reach “high value” prospects with Facebook. Read Joe’s very “targeted” advice…
Can I sell carpet cleaning door to door?
A Rochester, NY carpet cleaner needs some effective low cost marketing. Steve says if you are going to “burn some shoe leather” you better get a good return on your investment! Here’s how…
Tweaking a great carpet cleaning marketing tool: “The refrigerator magnet”-Part II
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…
Are carpet cleaning door to door sales calls worth my time?
A Tennessee carpet cleaner wants more cleaning work but isn’t quite ready to take the door-to-door plunge. Steve gives him some perspective on his time management …
Avoiding problems with multiple carpet cleaning price promotions …
Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …