Will you be ‘shrewd’ or ‘inexperienced’?
The ‘silver lining’ in this whole mess? Smart entrepreneurs will emerge from COVID-19 leaner, stronger and (potentially) more profitable than ever before!
advertising
How to increase your client’s ‘ASO Awareness’
Your challenge? You and your staff are busy! Yep, you need to “automate” the process …
Can you give me any brochure ideas?
Steve gives advice to a New York cleaner on the content and design of a killer sales brochure.
yp.com for Cleaners & Restorers: Getting Started
YP.com may not be as popular as other Local Ad Networks, but it is still a trusted name among business directories, both online and off.
Finally! Fun and profits from Facebook?
Joe Burnich has discovered an easy, effective and inexpensive way to reach “high value” prospects with Facebook. Read Joe’s very “targeted” advice…
3 Big Mistakes Cleaners Make With Google Adwords
Industry web expert Joe Burnich reminds us that a great website doesn’t work without TRAFFIC! Google Adwords will put eyes on your site but it is up to you to make them profitable.
Your website address MAY be more important than your phone #!
Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…
Communicating your marketing message with emotions
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
Use “sound” in your carpet cleaning marketing strategy
OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …
Marketing with low AND high technology …
Steve shares his painfully learned lesson on not ignoring the simple and proven marketing tools out there and poses a thought-provoking question for you.
General Ruminations on Business Reading (Part 3)
The list of favorite books by well-read Billy continues…
Meg’s Story: Focusing on our online marketing (Part 10)
Meg and John have made huge progress streamlining their internal operations. But all these changes are expensive. Time to get that phone to ring! Meg shares how they have done it …